Why We Pitch: At ReMotive, Every Challenge is an Opportunity to “Make Different Happen"
At ReMotive, new business pitches aren’t just about securing clients—they’re our chance to prove why we’re a trusted growth partner. We embrace challenges, delivering impactful solutions that redefine what’s possible. For us, no deadline is too tight, no opportunity too small. We pitch not just to succeed but to make a meaningful difference and offer a fresh perspective.
Rediscovering Human-Centered Strategies for Effective Video Advertising in the Post-Digital Era
In the post-digital era, reclaiming humanistic principles in planning effective frequency for video advertising is essential for fostering genuine connections with audiences. This approach involves understanding consumer behaviour and emotions, enabling brands to craft messages that resonate on a deeper level. By prioritising relevance and contextual engagement over sheer volume, advertisers can create more meaningful interactions. Effective frequency must be guided by insights into audience preferences, ensuring that messaging aligns not just with consumer habits but also with their values and aspirations. This human-centric view not only enhances ad effectiveness but also builds trust and loyalty, paving the way for long-term brand relationships in an increasingly fragmented media landscape.
Re: Balancing Video in Post-Media Stategies
Traditional media and digital agencies have dominated the marketing landscape for two decades and created a dangerous void between both disciplines which has nothing to do with consumer behavior or the marketing needs of their clients.