THE Post-digital blog
Discover more about our vision, what makes us tick and gets us excited about the opportunities of post-digital marketing and media
Data Collaboration Platforms: Learnings from LA PIPA & ReMotive Think Tank
Data collaboration has evolved from hype to real-world impact, and data clean rooms are playing a pivotal role in this shift toward privacy-first innovation. Through LA PIPA Think Tanks, ReMotive has distilled cutting-edge insights into actionable strategies, while our Resolutions Cloud platform brings these insights to life—empowering brands to plan more intelligently, execute more effectively, and thrive in the Post-Digital Era.
Rediscovering Human-Centered Strategies for Effective Video Advertising in the Post-Digital Era
In the post-digital era, reclaiming humanistic principles in planning effective frequency for video advertising is essential for fostering genuine connections with audiences. This approach involves understanding consumer behaviour and emotions, enabling brands to craft messages that resonate on a deeper level. By prioritising relevance and contextual engagement over sheer volume, advertisers can create more meaningful interactions. Effective frequency must be guided by insights into audience preferences, ensuring that messaging aligns not just with consumer habits but also with their values and aspirations. This human-centric view not only enhances ad effectiveness but also builds trust and loyalty, paving the way for long-term brand relationships in an increasingly fragmented media landscape.
POST-DIGITAL MEDIA STRATEGY: focus on INTEGRATION
ReMotive Media’s open approach is a call to action for brands, agencies, and strategists alike: let go of outdated dichotomies, embrace trust-based collaboration, and unlock the full potential of the industry. By doing so, we can move past the dullness of old debates and infuse the media landscape with the color and creativity it so desperately needs.