In the post-digital era, reclaiming humanistic principles in planning effective frequency for video advertising is essential for fostering genuine connections with audiences. This approach involves understanding consumer behaviour and emotions, enabling brands to craft messages that resonate on a deeper level. By prioritising relevance and contextual engagement over sheer volume, advertisers can create more meaningful interactions. Effective frequency must be guided by insights into audience preferences, ensuring that messaging aligns not just with consumer habits but also with their values and aspirations. This human-centric view not only enhances ad effectiveness but also builds trust and loyalty, paving the way for long-term brand relationships in an increasingly fragmented media landscape.