Data Collaboration Platforms: Learnings from LA PIPA & ReMotive Think Tank
Over the past three years, LA PIPA has hosted a series of Think Tanks and Data Clean Room (DCR) events—early signal detection forums for ReMotive, clients, and partners. We’ve welcomed industry leaders such as InfoSum, Optable, Habu (AcQUIRED BY LIVERAMP), Crimtan, and PrivacyCloud to challenge OUR ASSUMPTIONS, LEARN FROM emerging concepts, and filter the hype around data collaboration.
This sustained cross-industry effort—driven by our Data by Design solutions framework—is now bearing fruit. In 2022, the narrative was still somewhat murky, but in 2024 and beyond, we’re seeing genuine momentum. Clients are increasingly ready to activate their first-party data, explore open data, and adopt privacy-first tools like DCRs. This signals a structural shift: we’ve entered what we call the Post-Digital Era, a time when data isn’t a novelty but a foundational pillar for strategic planning and media activation.
ReMotive Media is built for this moment.
Resolutions AUDIENCE and Data Collaboration Platform
Resolutions Cloud is the engine behind our data-powered activation strategies. Unlike legacy independents or transaction-focused holding groups, ReMotive is purpose-built for the Post-Digital Era. We operate at the intersection of intelligence, privacy, and media effectiveness.
Resolutions Cloud, just like ReMotive, is embedded within LA PIPA, our open innovation and R&D ecosystem, where we practice the Art of Collaboration, across science, arts, data, technology, and much more. At LA PIPA we manage a Non Profit data and knowledge platform with insights from ESG datasets, IoT, smart logistics, robotics, and more , which we can then blend with ReMotive’s privacy-first DCRs—enabling campaign activation with unprecedented intelligence.
This separation of environments—between our R&D hub, client-secure data lakes, and ReMotive’s activation infrastructure—ensures integrity, innovation, and genuine scalability.
Evolving Expectations in Data Collaboration
Brands are shifting their perspective on data investments:
Precision and impact at scale – High-impact, data-driven campaigns are no longer exceptions. They’re expected as standard practice.
Return on data investments – Clients already have CDPs and first-party data strategies in place. The new challenge is how to extract value across all media channels, not just a few programmatic segments.
Business-wide activation – Data isn’t just for advertising. It should guide product innovation, customer journeys, and overall business strategy.
Data Collaboration in European Television
In Europe, TV data collaboration has taken a unique path, largely driven by the sell-side. Broadcasters needed to monetize streaming audiences and justify premium CPMs, creating a new standard for data-infused TV activation.
For clients with mature first-party data and CDPs, Resolutions Cloud enables tighter integration with these premium TV and CTV environments—driving better planning efficiencies and higher ROI.
Notably, Europe’s more stringent regulatory framework may actually position it well for future-proof marketing. Privacy-first doesn’t mean constrained; it means smarter.
Beyond Matching: Scaling Intelligence
The future of data collaboration isn’t in ID-matching—it’s in intelligence-building.
Predictive modeling over static segmentation – Clients seek to forecast customer behavior, not just identify known audiences.
Retailer + Publisher synergy – Grocers and broadcasters can share real-time behavioral insights, creating a new dimension for media planning.
Consider automotive: one of the best predictors of EV adoption is whether a neighbor just bought one. This adjacency data is far more actionable than traditional demographics.
Building a Layered Data Approach
A major unresolved challenge is frequency capping, especially in TV. Audiences are still inundated with repetitive messaging. Even digital hasn’t fully solved this.
We need smarter data signals to manage saturation and align budgets with actual audience engagement. This requires:
Geo-targeted and context-aware signals – Infrastructure, mobility, and community adoption patterns guide more precise activation.
Interoperability – Clients can’t manage a maze of clean rooms. Agencies must streamline execution.
Executional efficiency – Today’s question isn’t merely what media to buy—it’s how to plan, execute, and measure across fragmented channels.
What Comes Next
Data collaboration must evolve from a siloed tactic to a strategic advantage.
Open platforms and bundled solutions – Clients need plug-and-play intelligence, not vendor lock-in.
Data as shared intelligence, not isolated signals – Collaboration should extend beyond media to inform product strategy, CX, and innovation.
The Post-Digital Era will be defined by how well we translate privacy-compliant data into intelligence that’s actionable, interoperable, and genuinely strategic.
At ReMotive Media and LA PIPA, we’re proud to be at the forefront of this shift—and ready to help brands harness data for not just better campaigns, but better business outcomes.