Media, Marketing, Innovation, Post-Digital, Open Innovation, Integration, Channel Planning, Audience Management Alex Lawton Media, Marketing, Innovation, Post-Digital, Open Innovation, Integration, Channel Planning, Audience Management Alex Lawton

POST-DIGITAL MEDIA AGENCIES: BRIDGING THE GAPS

Traditional media and digital agencies have dominated the marketing landscape for two decades and created a dangerous void between both disciplines which has nothing to do with consumer behavior or the marketing needs of their clients.

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