Remotive: the FIRST Post-Digital MEDIA Agency
RETHINKING THE AGENCY ROLE TO DEFINE A New Era in Media
As I sit down to write this, I feel a deep sense of optimism—a quiet certainty that we are on the brink of something extraordinary in our industry. For over two decades, I’ve watched the media landscape evolve, grow, and sometimes implode under its own weight. And now, standing at the helm of ReMotive Media, I believe that we are about to embark on a transformation that is not only inevitable but necessary.
It’s no secret that the advertising world has been stuck in complacency. We have seen a relentless focus on scale, efficiency, and digital metrics. While these are essential, they have led us to a point where the human essence of our work is in danger of being lost. The power of media to tell stories, shape culture, and create meaningful connections has been overshadowed by an obsession with immediate results and short-term gains. The very soul of what we do has been diluted.
Gordan Domlija, Managing Partner S:E ASIA visits LA PIPA to share his views on why it´s time for Post Digital Media
At ReMotive Media, we are setting out to change this. We’re not here to tweak the current model; we’re here to offer a true alternative. We are building a post-digital agency—one that draws from the wisdom of the past while fully embracing the technology and data that define our present. It’s a model built on the premise that the best of traditional and digital can coexist and thrive together. We aim to bridge these worlds, crafting strategies that don’t just touch the surface but resonate deeply, culturally, and emotionally.
The Power of Real Connection
For too long, brands have been forced into one-size-fits-all solutions. We’ve all felt it—the pressure to follow the industry giants, to chase the same metrics, to play it safe. But let me ask you this: when was the last time a brand moved you? When did a campaign last linger in your mind, not because of its reach or frequency, but because it made you feel something?
That’s the magic I want to bring back. I believe the future of media lies not in bombardment but in meaningful connection. It lies in the ability to listen deeply to audiences, to understand their culture, their dreams, and their challenges, and then to craft narratives that genuinely resonate. This is where our post-digital philosophy shines—it allows us to be bold, agile, and precise while ensuring every campaign carries the weight of human insight and creative soul.
A New Kind of Agency: Honest, Transparent, and Human
What we’re building at ReMotive isn’t just another agency—it’s a movement against the opacity and detachment that have plagued our industry. We are fiercely independent, owner-managed, and driven by the conviction that transparency and accountability are the foundation of trust. We don’t hide behind jargon or KPIs that don’t matter. Instead, we bring our clients into the fold, involving them in every decision, every strategy, and every pivot.
Our agency has a global presence with hubs in key locations: the UK, EU, Singapore, and the USA. This network allows us to tap into local expertise while leveraging the strength of our international reach. And soon, we will be announcing our dynamic leadership team—assembled from some of the most influential and innovative talents across the world. These leaders are poised to drive our mission and vision forward, ensuring we remain ahead of the curve in an industry that is constantly evolving.
We are also excited to share that we have formed strategic creative partnerships with some of the most visionary independent agencies across these regions. These collaborations will allow us to expand our service offerings, combining our deep media expertise with cutting-edge creative insights to deliver campaigns that are as impactful as they are innovative. This approach ensures that our clients benefit from a fully integrated, end-to-end solution, tailored to their unique needs and objectives.
The Human Side of Media: A Return to Purpose
I am often asked why I chose to start this journey, why I left the stability of established networks for something uncharted. The answer is simple—because I believe in the power of purpose. I believe that brands have the potential to change the world, to lead conversations, and to inspire movements. But for them to do so, they need partners who are willing to go beyond the status quo, who are not afraid to take risks and innovate with heart and intelligence.
To the marketers, brands, and industry leaders reading this, I extend an invitation. ReMotive Media is more than an agency; it’s a new way of thinking. It’s a space where creativity, strategy, and technology converge with a single goal: to make a genuine impact. If you are as tired as I am of the superficial and the transactional, if you crave something different, something real—join us. Let’s redefine what media can be.
The Future We Build Together
I am confident that the years ahead will not just be about adapting to the rapid changes in our industry but about leading them. We have a choice to make—continue down the path of convenience and automation or choose the path that brings humanity back into our work. I choose the latter, and I hope you will too.
Because at the end of the day, brands are about people. And people want stories that move them, campaigns that make them think, and connections that feel authentic. It’s time for us to reclaim the magic of media and use it to build something better—together.
Here’s to the new era of media.
