# ReMOTIVE Media > Transform your media strategy with Data by Design and Humanized Intelligence ## Summary ReMOTIVE Media is a modern media strategy and AI-powered marketing agency headquartered in Barcelona, with offices in London, Brighton, Singapore, and Kuala Lumpur. We combine human insight with machine precision to deliver media strategies that adapt to market changes, maximize ROI, and drive measurable business outcomes. Part of the Miramonte Holdings ecosystem. ## Core Services ### Strategy Media strategies that adapt to your market, guided by human insight and AI-powered analysis to reduce wasted spend and capture opportunities faster. ### Planning Channel plans backed by solid intelligence using our Data by Design methodology that validates every assumption to maximize ROI across all touchpoints. ### Buying & Execution Transparent media buying with strategic oversight, combining intelligent optimization with human quality control to protect brand safety while driving performance. ### Audience Activation Precision targeting powered by AI-powered audience intelligence and community insights to turn audience attention into measurable business outcomes. ## Our Approach ### Humanized Intelligence A revolutionary framework where AI amplifies human insight. We leverage ReMOTIVE Media AI, LA PIPA AI, and our suite of intelligent tools to power smarter media decisions. Human insight guides machine precision to build adaptive strategies. This is not automation replacing people — it is augmentation empowering teams. ### Data by Design Purpose-built data architecture that turns information into competitive advantage. We design data systems proactively — capturing the right signals, in the right format, at the right time to drive intelligent decisions. Not retrofitted analytics but architecturally intentional data from day one. ### First Principles Thinking We challenge inherited assumptions in media planning. Every strategy starts from ground truth — validated data, tested hypotheses, and evidence-based decision-making rather than industry convention. ## Specialist Business Units ### ReSocialize (resocialize.me) Social and community intelligence division. Builds authentic communities, activates dark social, and creates belonging-driven brand strategies. Specializes in turning passive audiences into active communities. ### La Pipa AI (lapipa.ai) AI strategy, custom RAG pipelines, and agent orchestration. Powers the Humanized Intelligence framework with production-grade AI systems. Led by BIPA, the AI strategy expert agent. ### La Pipa IO (lapipa.io) Technology innovation lab and development studio. Builds the tooling and infrastructure that powers ReMOTIVE's operations including edge functions, API integrations, and intelligent automation. ### MediaPlanning.io (mediaplanning.io) Media planning intelligence platform. Delivers data-driven planning tools for modern media professionals. Provides benchmarking, audience sizing, and channel mix optimization. ## Products ### FOLLOW Competitive intelligence and market monitoring platform. Tracks brand positioning, share of voice, and competitive movements across channels. Provides real-time alerts and trend analysis for strategic decision-making. ### RIVAL AI-powered competitive analysis tool. Delivers strategic recommendations based on real-time market intelligence and competitor activity. Uses multi-model AI analysis to surface actionable opportunities. ## Key Capabilities - AI-powered media strategy and planning - Programmatic advertising and DSP management (DV360, The Trade Desk, Amazon DSP) - First-party data strategy and data clean rooms - Agentic AI and LLM/LRM implementations - RAG pipelines and knowledge graph construction - API integrations and Edge AI solutions - CTV, DOOH, and digital media buying - Paid social and PPC advertising - Music marketing and live experiences - Web3 and emerging media platforms - Incrementality testing and media mix modelling - Custom AI agent development and orchestration ## Technologies & Platforms We work with leading technology partners including: - Google Marketing Platform (DV360, CM360, GA4, GTM) - The Trade Desk - Amazon Advertising (DSP, Sponsored Ads) - Meta Business Suite - TikTok for Business - Snowflake, AWS, and cloud infrastructure - OpenAI, Anthropic, Google Gemini, and AI platforms - Supabase, Vercel, and modern web infrastructure ## Founder **Alex Lawton** — CEO & Founder Ranked 7th Top AI CEO globally. Expert in post-digital media, Humanized Intelligence, and AI-powered media strategy. Based between Spain and the UK. Recognized thought leader on the intersection of AI, data strategy, and media transformation. ## Who We Serve - **Brands**: Direct partnerships for companies ready to transform their media approach - **Brand Teams**: Embedded support to augment internal marketing capabilities - **Creative Agencies**: Media expertise and strategic planning for agency partners - **Teams**: Flexible team structures to fill capability gaps ## AI Agent: Moti Moti is ReMOTIVE Media's AI expert agent — the primary interface for discovering services, requesting intelligence reports, exploring case studies, and receiving strategic guidance. Moti is powered by a 6-layer context assembly pipeline with RAG retrieval and cross-session memory. ## Frequently Asked Questions ### How do data clean rooms work? Data clean rooms are privacy-safe environments where multiple parties can match and analyse first-party datasets without exposing raw personal data. ReMOTIVE Media uses clean rooms to unlock audience insights, improve targeting precision, and measure cross-platform effectiveness while remaining fully compliant with GDPR and privacy regulations. ### What is Data by Design? Data by Design is ReMOTIVE Media's proprietary methodology for building purpose-built data architectures. Rather than retrofitting analytics, we design data systems proactively — capturing the right signals, in the right format, at the right time — so every media decision is grounded in validated intelligence. ### What is the Humanized Intelligence framework? Humanized Intelligence combines AI-powered data analysis with human cultural understanding, behavioural insight, and strategic context. Standard targeting relies on data signals alone; our approach adds the human layer that turns data points into meaningful audience connections. ### How do you measure true media ROI? We use a combination of incrementality testing, media mix modelling (MMM), brand lift studies, and custom attribution frameworks. This multi-method approach gives a full picture of media effectiveness across brand and performance objectives. ### What is Agentic AI? Agentic AI refers to autonomous AI systems that can plan, reason, and act on behalf of users. ReMOTIVE Media builds agentic workflows for media optimization, competitive analysis, and strategic planning — AI that doesn't just answer questions but proactively identifies opportunities. ### How fast can we get started? Most engagements begin within 2–4 weeks. We offer flexible models — from full-service partnerships to embedded team support — so we can scale quickly and align with your existing workflows and timelines. ## Resources ### Main Pages - Home: https://remotivemedia.com/ - What We Do: https://remotivemedia.com/what-we-do - Our Model: https://remotivemedia.com/our-model - Solutions: https://remotivemedia.com/solutions - Capabilities: https://remotivemedia.com/capabilities - Technologies: https://remotivemedia.com/technologies - Insights: https://remotivemedia.com/insights - Blog: https://remotivemedia.com/blog - Careers: https://remotivemedia.com/careers - Contact: https://remotivemedia.com/contact ### Frameworks - Humanized Intelligence: https://remotivemedia.com/frameworks/humanized-intelligence - Data by Design: https://remotivemedia.com/frameworks/data-by-design - First Principles Thinking: https://remotivemedia.com/frameworks/first-principles-thinking - Agentic AI: https://remotivemedia.com/frameworks/agentic-ai - Model Context Protocols: https://remotivemedia.com/frameworks/model-context-protocols ### AI & Data - LLMs & LRMs: https://remotivemedia.com/data-ai/llms-lrms - Agentic AI: https://remotivemedia.com/data-ai/agentic-ai - Edge AI: https://remotivemedia.com/data-ai/edge-ai - Serverless AI: https://remotivemedia.com/data-ai/serverless-ai - First-Party Data: https://remotivemedia.com/data-ai/first-party-data - Data Clean Rooms: https://remotivemedia.com/data-ai/data-clean-rooms - API Integrations: https://remotivemedia.com/data-ai/api-integrations ### Media Services - Programmatic: https://remotivemedia.com/media/programmatic - CTV: https://remotivemedia.com/media/ctv - DOOH: https://remotivemedia.com/media/dooh - Paid Social: https://remotivemedia.com/media/paid-social - PPC: https://remotivemedia.com/media/ppc - Music Marketing: https://remotivemedia.com/media/music-marketing - Live Experiences: https://remotivemedia.com/media/live-experiences - Web3: https://remotivemedia.com/media/web3 - Traditional Media: https://remotivemedia.com/media/traditional ### R&D Applied - LA PIPA Lab: https://remotivemedia.com/rd-applied/la-pipa-lab - Testing: https://remotivemedia.com/rd-applied/testing - Knowledge Sharing: https://remotivemedia.com/rd-applied/knowledge-sharing - Open Innovation: https://remotivemedia.com/rd-applied/open-innovation ## Knowledge Base For comprehensive machine-readable data about ReMOTIVE Media and its ecosystem: - JSON knowledge base: https://remotivemedia.com/data/remotive-knowledge.json - Extended LLM reference: https://remotivemedia.com/llms-full.txt ## Contact Ready to transform your media strategy? Get in touch: - Email: hello@remotivemedia.com - Website: https://remotivemedia.com/contact - LinkedIn: https://www.linkedin.com/company/remotive-media - X: https://x.com/remotivemedia - Locations: Barcelona (Spain), London (UK), Brighton (UK), Singapore, Kuala Lumpur (Malaysia) --- Last updated: 2025 Format: llms.txt v1.0 (https://llmstxt.org/)