# ReMOTIVE Media — Extended Reference

> This is the extended llms.txt for AI systems requiring deeper context about ReMOTIVE Media's capabilities, frameworks, and ecosystem.

## Company Overview

ReMOTIVE Media is a modern media strategy agency that fuses human expertise with AI-powered intelligence. Founded by Alex Lawton, the company operates across five locations: Barcelona (HQ), London, Brighton, Singapore, and Kuala Lumpur. ReMOTIVE Media is part of the Miramonte Holdings ecosystem alongside specialist divisions ReSocialize, La Pipa AI, La Pipa IO, and MediaPlanning.io.

### Mission
To transform how brands connect with audiences by replacing intuition-led media with intelligence-led strategy — where every decision is validated, every channel is optimized, and every outcome is measurable.

### Differentiators
1. **Humanized Intelligence**: AI amplifies human insight rather than replacing it
2. **Data by Design**: Purpose-built data architecture, not retrofitted analytics
3. **First Principles Thinking**: Challenge inherited assumptions with evidence
4. **Conversational-first UX**: Primary interface is Moti, the AI expert agent
5. **Full-stack AI integration**: From strategy through to execution

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## Frameworks (Deep Dive)

### Humanized Intelligence Framework
The core philosophy underpinning all ReMOTIVE Media operations. Key tenets:
- AI provides scale, speed, and pattern recognition
- Humans provide cultural context, ethical judgment, and creative intuition
- Neither alone is sufficient — the combination creates adaptive intelligence
- Applied across media planning, audience targeting, creative optimization, and performance measurement
- Powered by proprietary AI systems including Moti (strategic agent) and BIPA (AI strategy agent at La Pipa AI)

### Data by Design Methodology
A structured approach to data architecture:
1. **Signal Design**: Identify what data matters before collection begins
2. **Architecture First**: Build data pipelines that serve strategic objectives
3. **Validation Gates**: Every assumption is tested against real data
4. **Continuous Learning**: Data systems evolve with market conditions
5. **Privacy by Design**: GDPR compliance built into architecture, not bolted on

### First Principles Thinking in Media
- Question inherited media planning conventions
- Start from measurable truths: actual audience behaviour, verified reach data, proven conversion paths
- Eliminate waste from assumption-based planning
- Build strategies from ground truth upward

### Agentic AI in Media
ReMOTIVE Media's approach to autonomous AI systems:
- AI agents that proactively identify market opportunities
- Automated competitive monitoring and alerting
- Self-optimizing campaign management with human oversight
- Multi-agent collaboration (Moti + BIPA + specialist agents)
- Model Context Protocol (MCP) for structured AI-to-AI communication

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## Products (Deep Dive)

### FOLLOW — Competitive Intelligence Platform
- **Category**: SoftwareApplication / Competitive Intelligence
- **Purpose**: Real-time brand monitoring and competitive tracking
- **Capabilities**:
  - Share of voice tracking across digital channels
  - Competitor creative monitoring and analysis
  - Market trend identification and alerting
  - Brand positioning benchmarking
  - Automated reporting and insight generation
- **Technology**: Multi-source data aggregation, NLP-powered content analysis, AI trend detection

### RIVAL — AI Competitive Analysis
- **Category**: SoftwareApplication / Strategic Analysis
- **Purpose**: AI-powered strategic recommendations from competitive data
- **Capabilities**:
  - Multi-model AI analysis (OpenAI + Anthropic Claude)
  - Opportunity matrix generation
  - Risk assessment and priority action planning
  - Combined strategy synthesis from multiple AI perspectives
  - Evidence-based competitive recommendations
- **Technology**: Dual-model architecture, RAG-enhanced context, structured output generation

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## Specialist Business Units (Deep Dive)

### ReSocialize (resocialize.me)
**Focus**: Social and community intelligence
- Dark social activation and measurement
- Community-led growth strategies
- Belonging-driven brand building
- Social listening and sentiment analysis
- Influencer identification and partnership strategy
- Platform: Specialized social intelligence tooling

### La Pipa AI (lapipa.ai)
**Focus**: AI strategy and implementation
- Custom RAG pipeline development
- Agent orchestration and multi-agent systems
- LLM/LRM selection and optimization
- AI readiness assessments
- Production-grade AI system deployment
- **Key Agent**: BIPA — AI strategy expert, handles queries about RAG, agent orchestration, and AI implementation
- Relationship: Moti refers AI strategy queries to BIPA

### La Pipa IO (lapipa.io)
**Focus**: Technology innovation and development
- Edge function development (Supabase/Deno)
- API integration architecture
- Intelligent automation workflows
- Data pipeline engineering
- Web application development (React, TypeScript, Tailwind)
- Infrastructure: Supabase, Vercel, AWS, Cloudflare

### MediaPlanning.io (mediaplanning.io)
**Focus**: Media planning intelligence
- Data-driven planning tools
- Audience sizing and segmentation
- Channel mix optimization
- Budget allocation modelling
- Media benchmarking databases
- Planning workflow automation

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## Service Capabilities (Detailed)

### Programmatic Advertising
- DSP management: DV360, The Trade Desk, Amazon DSP
- Audience strategy and first-party data activation
- Dynamic creative optimization
- Brand safety and fraud prevention
- Cross-device and cross-channel attribution

### Connected TV (CTV)
- Premium CTV inventory access
- Audience-based buying (vs. context-only)
- Incremental reach measurement vs. linear TV
- Cross-screen frequency management
- CTV-specific creative optimization

### Digital Out-of-Home (DOOH)
- Programmatic DOOH buying
- Location-based audience targeting
- Dynamic creative triggered by real-time data
- Footfall attribution and measurement
- Integration with digital campaign ecosystems

### Paid Social
- Meta (Facebook, Instagram), TikTok, LinkedIn, X, Pinterest, Snapchat
- Community-driven audience strategies (via ReSocialize)
- Creative testing frameworks
- Conversion API and server-side tracking
- Social commerce activation

### PPC & Search
- Google Ads, Microsoft Ads
- AI-powered bid management
- Search intent mapping and keyword strategy
- Landing page optimization
- Performance Max and automated campaign types

### Music Marketing
- Artist and label campaign management
- Streaming platform advertising (Spotify, YouTube Music)
- Fan community building
- Live event promotion and ticketing
- Music-brand partnership activation

### Data Clean Rooms
- Privacy-safe audience matching
- Cross-platform measurement
- GDPR-compliant data collaboration
- First-party data enrichment
- Walled garden data activation (Google, Meta, Amazon)

### Incrementality Testing & MMM
- Media mix modelling for budget optimization
- Incrementality testing frameworks
- Brand lift studies
- Custom attribution modelling
- Marketing effectiveness measurement

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## Technology Stack

### AI & ML
- OpenAI (GPT-4o, GPT-4o-mini)
- Anthropic Claude (Sonnet, Haiku)
- Google Gemini
- Custom RAG pipelines with hybrid search
- Vector embeddings and semantic retrieval
- Multi-model fallback routing

### Infrastructure
- Supabase (PostgreSQL, Edge Functions, Auth, Storage)
- React + Vite + TypeScript + Tailwind CSS
- Vercel / Lovable Cloud deployment
- Cloudflare for edge computing
- AWS for data infrastructure

### Data & Analytics
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Snowflake data warehouse
- Custom ETL pipelines
- Real-time dashboarding

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## AI Agent: Moti

Moti is the primary interface for ReMOTIVE Media's website — a strategic media intelligence expert, not a generic chatbot.

### Architecture
- 6-layer context assembly pipeline
- System prompt with persona and guardrails
- Canonical knowledge from ecosystem knowledge base
- Market research context
- Site navigation awareness
- Hybrid RAG retrieval with brand boosting
- Cross-session memory via moty-memory-service

### Capabilities
- Service discovery and recommendation
- Strategic media guidance
- Case study exploration
- Intelligence report requests
- Persona-adaptive communication (CMO, Procurement, Media Director, Data/Tech Lead)
- Progressive CTA surfacing based on conversation stage
- Deep-linking to relevant site pages

### Referral Protocol
- AI strategy, custom RAG, agent orchestration → refers to BIPA at La Pipa AI
- Uses collaborative language: "My colleague BIPA specializes in..."

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## Industry Expertise

ReMOTIVE Media serves clients across:
- FMCG / Consumer Packaged Goods
- Technology & SaaS
- Financial Services
- Entertainment & Media
- Retail & E-commerce
- Automotive
- Travel & Hospitality
- Music & Live Entertainment
- Healthcare & Pharma

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## Geographic Presence

| Office | Region | Focus |
|--------|--------|-------|
| Barcelona, Spain | EMEA HQ | Strategy, AI Development, Operations |
| London, UK | EMEA | Client Services, Media Buying |
| Brighton, UK | EMEA | Technology, R&D |
| Singapore | APAC | Regional Strategy, Market Expansion |
| Kuala Lumpur, Malaysia | APAC | Operations, Data Services |

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## Structured Data & Machine-Readable Resources

- **llms.txt**: https://remotivemedia.com/llms.txt (this summary)
- **llms-full.txt**: https://remotivemedia.com/llms-full.txt (extended reference)
- **Knowledge Base (JSON)**: https://remotivemedia.com/data/remotive-knowledge.json
- **JSON-LD Schemas**: Embedded on all pages (Organization, WebSite, Person, Service, Product, FAQ, BlogPosting)
- **Sitemap**: https://remotivemedia.com/sitemap.xml

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## Contact & Social

- **Email**: hello@remotivemedia.com
- **Website**: https://remotivemedia.com
- **Contact Page**: https://remotivemedia.com/contact
- **LinkedIn**: https://www.linkedin.com/company/remotive-media
- **X (Twitter)**: https://x.com/remotivemedia
- **Founder LinkedIn**: https://www.linkedin.com/in/alexlawton

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Last updated: 2025
Format: llms-full.txt (extended reference for AI systems)
Parent: https://remotivemedia.com/llms.txt