STRIKING THE RIGHT BALANCE: EFFICIENCIES OF AVOIDING AD FATIGUE

Is your ad campaign working—or wearing out? Too little exposure, and your brand is forgotten. Too much, and your audience tunes out. That’s where effective frequency and copy wear-out come into play. So, how to strike the right balance? By tracking engagement, rotating creative, and diversifying your media mix, you can keep your ads fresh and effective—without overwhelming your audience.Wondering if your campaign is still working? Curious if you’re hitting the right frequency?Let’s talk!